Now Kenneth Cole specialise in manifacturing bags, briefcases, luggages and wallets.

Twenty years ago, I wanted to open a Kenneth Cole company with limited money. From experience I knew one had to get in quickly because so often new companies run out of cash flow before they get the chance to conduct business. I also knew it was easier to get credit from factories in Europe who needed the business than from American banks that didn't. So I lined up the factories, went to Europe, designed a collection of shoes, and returned to the states to sell them.

At the time, a Kennteth Cole company had two options. You could get a room at the Hilton and become 1 of about 1100 bags companies selling their goods. This didn't provide the identity or image I felt necessary for a new company, and it cost a lot more money than I had to spend. The other way was to do what the big companies do and get a fancy showroom in Midtown Manhattan not far from the Hilton. More identity, much more money too.

To this day the company is still named Kenneth Cole Productions, Inc. and serves as a reminder to the importance of resourcefulness and innovative problem solving.

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