Now Kenneth Cole specialise in manifacturing bags, briefcases,
luggages and wallets.
Twenty years ago, I wanted to open a Kenneth Cole company with
limited money. From experience I knew one had to get in quickly
because so often new companies run out of cash flow before they
get the chance to conduct business. I also knew it was easier
to get credit from factories in Europe who needed the business
than from American banks that didn't. So I lined up the factories,
went to Europe, designed a collection of shoes, and returned to
the states to sell them.
At the time, a Kennteth Cole company had two options. You could
get a room at the Hilton and become 1 of about 1100 bags companies
selling their goods. This didn't provide the identity or image
I felt necessary for a new company, and it cost a lot more money
than I had to spend. The other way was to do what the big companies
do and get a fancy showroom in Midtown Manhattan not far from
the Hilton. More identity, much more money too.
To this day the company is still named Kenneth Cole Productions,
Inc. and serves as a reminder to the importance of resourcefulness
and innovative problem solving.
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